Informational campaign – EU-funded project “Georgian Civil Society Sustainability Initiative” to prevent the spread of COVID-19 in Georgia

EU-funded project “Georgian Civil Society
Sustainability Initiative” is launching an informational campaign to prevent
the spread of COVID-19 in Georgia. It will be implemented with the help of the
10 regional hubs, partnering businesses, local government bodies, volunteer
groups, and local and international civil society organizations.

Informing and updating the population during
the pandemic is of critical importance for their readiness to respond
appropriately, make well-considered decisions, and take adequate measures to
protect their health and safety. According to the World Health Organization
(WHO), physical distancing and personal hygiene are the most important means to
be applied by citizens to stop the further spread of the Coronavirus and to
flatten the curve.

Despite the ongoing massive informational
campaigns through traditional and social media, as well as social networks,
crucial information is still not available to all parts of the population –
especially some of the risk groups. This includes amongst other residents of
cross-border regions and remote villages, IDPs living in compact settlements,
the elderly, and ethnic minorities. Hence, also the risk of quickly spreading
misinformation within these groups is high and likely.

Therefore, the developed campaign aims to
inform the population of 647 identified high-risk locations (cities, villages, regional
centers, and settlements) throughout all ten regions of Georgia. It covers
detailed descriptions of the preventive measures against the spread of the
virus as well as contact details of relevant institutions such as the

Emergency Response Centre 112, the Public
Safety Management Centre, the Ministry of Health, the National Centre for
Disease Control and the government’s encompassing 1st-level hotline.

To achieve, what media campaigns could not
achieve yet, the above-described basic information was placed on products of
daily consumption including bread. In cooperation with the local business
partners ‘Elva’, LTD ‘Madliani 1’, LTD ‘Leko’, LTD ‘Vasadze Bread’, LTD
‘Khelvachauri Bread Products’, LTD ‘Nagdi Puri’ and LTD ‘Tsinba’ – highly
trustable and socially responsible companies in Imereti, Adjara, Samegrelo, and
Guria – a total of 173.760 loaves of bread were equipped with special stickers
and distributed within the target population.

Additionally, 22.500 bags for grocery with
printed information be delivered to grocery stores for free-of-charge usage in
the villages. Such bags will also be provided to the local and central
government agencies as they deliver products to vulnerable groups across all

The project “Georgian Civil Society
Sustainability Initiative”, is implemented by the Konrad-Adenauer-Stiftung
(KAS) in cooperation with the Civil Society Institute (CSI), the Consultation
and Training Center (CTC), the Center for Strategic Research and Development of
Georgia (CSRDG) and the Education Development and Employment Center (EDEC). The
project is funded by the European Union (EU) and co-funded by the
Konrad-Adenauer-Stiftung (KAS).

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