On July 30, members of the Youth Center went on an inspiring study visit to the Coca-Cola factory. The visit aimed to develop entrepreneurship skills among young people. The group of 35 members had a unique opportunity to meet Mr. Temur Chkhonia, the businessman and founder of Coca-Cola Georgia, and to hear from him an interesting story about the birth of Coca-Cola in Georgia.

The study visit was full of surprises, with stories about the journey of the Coca-Cola brand from its inception to its iconic status. Members of the Youth Center were fascinated by the Coca-Cola Museum, which featured a stunning array of bottles, each telling its own story through different designs commemorating special events. One of these was the faces of the Georgian national football team on the bottles, related to the 2024 European Championship, confirming the connection of the brand’s innovative culture with sports.

Many thanks to Coca-Cola for an unforgettable experience!